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Word-of-mouth and direct (testimonial) referrals is the most
powerful form of advertising. Imagine EVERY user that came to
your site was able to easily tell all their friends about your
product or service with a few clicks of their keyboard.

When you use social media widgets and applications in conjunction with your new or existing website, you open a highway of information exchange between your product/services, your users and the people they know.

Someone makes a purchase from your website or sees content there that they would like share with their friends.
They are excited they will now own one of your cool widgets.
They want to brag about, tell someone, advise someone how to get one too.
They share your info with all their friends by doing one or more of the following:
- Directly sharing the link to your site on their Facebook wall - through a button on your site.
- Become a fan of yours - through a link to your Facebook page
- Post photos or videos of your product to their wall - through media links you provide on your site
- Share the info about one of your upcoming events so more people may attend - through a link on your site
Their friends VALUE THEIR OPINIONS and show interest in your site they may otherwise have dismissed or simply not even know about.

Are you starting to see how valuable this could be to your finding new business?

And yet this is all just a very small fraction of what social media integration can do for your business.

Target your advertising to your users' trends and locations
Personalize your site visitors' experience by mining info from their profiles
Connect to a larger number of people in your existing customers' demographic
Entice new users to your site through information your current customers are sharing about you

Social media is here and the wave is cresting. Don't be left behind in this brave new world of marketing trends.